Do Your Part to Help the Planet
- No more transportation and storage of dangerous chemicals
- Clean Salt and Fresh water are the only inputs
- Produce just what your pool needs, no waste
- Pure chemicals with no additives
Ultimate Water’s Environmental Policy
We believe that our focus on reducing our impact on climate change will make us a leader in the pool industry’s efforts to become sustainable and environmentally friendly. As a green-focused company, we seek out opportunities to continue to grow our organizational value for all our stakeholders and strive to select partners whose environmental policies are aligned with ours.
Ultimate Water’s Sustainability Policy
Purpose
Ultimate Water believes that our focus on reducing our impact on climate change will make us a leader in the pool industry’s efforts to shift into sustainable and environmentally friendly best practices. Ultimate Water’s sustainability policy permeates throughout the company, from waste reduction manufacturing practices to seeking partnerships with those whose environmental and sustainability policies are aligned with ours.
Scope
Ultimate Water’s Sustainability Policy ranges and applies to the entire company, from manufacturing to sales.
Beyond the direct impact of our Sustainability Policy, Ultimate Water is dedicated to extending its impact onto the pool industry’s standards for worker safety and health. While the manufacturing, transportation, and storage of chemicals have wide ranging impacts on the planet, those impacts are most closely felt by the workers within our industry. Those professionals commit to making swimming safe and healthy for the public, Ultimate Water commits to making pool maintenance safe and healthy for the professionals.
Policy
Ultimate Water is dedicated to the reduction of commercially manufactured chemicals, reducing the impact of industrial chemical manufacturing and the eventual human exposure. The core of that dedication comes from the engineering and design of our products, comprehensively erasing the need for manufacture, transportation, and storage of industrially manufactured chlorine, muriatic acid, calcium hypochlorite, and other sanitation chemicals produced on a mass scale. We maintain that
dedication through our business practices from manufacturing waste reduction practices to packaging sustainability reviews.
Our sustainability-centered corporate culture is paramount to establishing goals that continue to look further and further into the future as we continue to evolve our goals and set an example for all companies in our industry. Our 2023 commitments are:
• Review all internally-procured materials through Environmentally Preferable Purchasing (PPP) guidelines.
• Review all packaging materials, minimizing material usage and replacing all single use materials.
• Formalize a scrap reduction program, creating a structure to reuse or recycle 100% of materials used in our warehouse.
• Annual review of our carrier partners, prioritizing carriers with sustainability goals in line with ours, reducing our direct and indirect environmental impact.
Chlorine Genie vs Current “Salt System” Chlorine Generation
Most pool professionals agree that dumping hundreds of pounds of salt in a swimming pool is environmentally a bad idea. In some areas, it is against the law. Salt is corrosive and can damage pool equipment, the pool surface, and surrounding landscaping and hardscaping. Instead of putting 800lbs of salt into a swimming pool, Chlorine Genie requires only 80lbs of clean salt and it is added directly to the unit—the salt never enters the pool water.
By putting the salt into the chlorine Genie unit instead of the pool, evaporation, reaction with other chemicals, and reaction with all of the metal in your pool equipment is eliminated. Even with the bests of care, it is recommended that pools be drained and have their water replaced every 3-5 years. Imagine dumping 30,000 gallons of salt water into your back yard, or worse, into the sewer. This salt water can kill plants, permanently destroy the fertility of the ground for gardening, and can be toxic for local birds and animals.
With the Chlorine Genie, all of these issues are eliminated. Since the pool water does not contain salt and only contains 1-3 PPM of chlorine, the water can be safely disposed of without the toxic effects on the environment.
The Chlorine Genie manufactures all of the chlorine needed by a pool and can even be used to adjust the pH of the pool eliminating the need to transport, store, and use muriatic acid or other products on a weekly basis.
“Salt System” Units

- Necessitates pouring hundreds of pounds of salt into the pool.
- Filter MUST run to generate and dispense chlorine to pool.
- Extra acid is required to counteract the alkaline by-product that is created inline and dispensed to the pool.
- Minerals attach to the inline cell(s) and cells must be removed and cleaned regularly.
- Cells usually must be replaced every 3 to 5 years at a cost of several hundred dollars.
- Little chlorine is made when the water is cold.
- Many cities have worries about saltwater discharging from salt-water pools into creeks, drains, and waterways. Some cities have laws prohibiting salt-water pools in their jurisdiction.
Chlorine Genie Units

- Salt is added to the unit (not the pool).
- Chlorine Genie can operate INDEPENDENTLY from the filtering system.
- A manual pH valve allows user to adjust pH without using commercial chemicals.
- Cells are easily cleaned without being removed.
- Since the cell is submerged in softer brine water, the Genie uses very little electricity.
- Genie has a built-in water softener that removes harmful mineral from incoming water.
- Is easily installed without making changes in the filter system.
- Genie is environmentally friendly and is not affected by saltwater regulations.
- Genie uses softened tap water, so cells stay cleaner… requiring less service.
- Genie’s salt goes right into the brine tank… not in the pool.
- Genie uses a small amount of tap water… not hard pool water.
- Genie manufactures its own acid and base products…eliminating pH problems.
- Genie makes chlorine every day… reducing pump run times and energy consumption
Chlorine Genie vs Non-Salt System
The typical pool consumes 3-5 gallons of chlorine per week. That is over 200 gallons per year. That chlorine, plus acid to balance the pH of the pool has to be manufactured at large factories, transported by truck or train to local markets, bottled, then transported by pool maintenance companies to your pool…every week.
Store bought chlorine can contain as much as 90% other chemical substances (inert ingredients) that can lead to irritation, asthma problems, allergic reactions, hair color changes, burning eyes, itchy skin, dryness, related health problems, etc. The chlorine generated by the Chlorine Genie is a pure product and does not contain any of these irritants. The soft feeling of the water is amazing and provides a clean, refreshing swimming experience without all the harsh chemicals, smells, or additives
The Chlorine Genie manufactures all of the chlorine needed by a pool and can even be used to adjust the pH of the pool eliminating the need to transport, store, and use muriatic acid or other products on a weekly basis.
Non-Salt System

- Pools without current “Salt System” chlorine generation require chlorine to be added.
Chlorine Genie Units

- Chlorine Genie generates its own chlorine.
- Genie uses softened tap water, so cells stay cleaner… requiring less service.
- Genie’s salt goes right into the brine tank… not in the pool.
- Genie uses a small amount of tap water… not hard pool water.
- Genie manufactures its own acid and base products…eliminating pH problems.
- Genie makes chlorine every day… reducing pump run times and energy consumption